About Time To Ride

Time To Ride was born out of a passion for riding bikes, and being avid followers of pro cycling, with a particular love of the grand tours.

Created by Simon Colley, who has  ridden bikes his entire childhood…he was never seen without one! his true love for cycling came about in 1986, at 13 he watched his first Tour de France, was mesmerised, hooked, and immediately joined his local cycling club. Simon’s love for cycling continues today, and it’s through this passion and the knowledge and experience gained working in the online world for the past 25 years that he decided to combine the two and create Time To Ride.

Sure there’s plenty of other ecommerce stores you can buy similar products from, but Time to Ride is all about supporting UK brands as well as the UK cycling community, by only selling innovative, quality products created by UK companies.

The product line up available today is our starting point, and over time will grow and evolve based on customers’ feedback, wishes, as well as new and innovating products coming to market.

Time To Ride is proud to have partnered with the most exceptional UK bike accessory and nutritional brands available today so we can give you a great range of products to choose from.

Our focus is on providing outstanding customer service alongside selling quality products, at value for money. All orders are hand packed by our knowledgeable and helpful staff, and shipped using Royal Mails’ 1st Class delivery service from our offices in Market Harborough, Leicestershire. We don’t add a single penny to the cost of shipping – the price you pay is what Royal Mail takes from us.

We are a dynamic company with big plans, and understand the importance of remembering the most important element in all of this is you, our customers. So on behalf of the Time To Ride team, thanks for looking to buy from us…..we won’t let you down.